In Michael Swains article "Web 2.0 and the Engineering of Trust" he delivers deeper delineation between what makes a Web 1.0 vs. Web 2.0 site and why the engineering of trust is so unique to the business model. Added German Language Bonus: learn the difference between Gemeinschaft and Gesellschaft. Hint: think ideal social structures.

Bottom Line: Start engineering a trust that will grow your Web 2.0 business.

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